Top 5 Virtual Fitness Programs on iOS in Austria Q4 2023

During the fourth quarter of 2023, the top 5 virtual fitness programs on iOS in Austria showcased varied performance in terms of downloads, revenue, and weekly active users. Here’s a detailed look based on Sensor Tower data.

Strava: Run, Bike, Hike saw a decline in weekly revenue from approximately $9.8K at the end of September to around $5.1K by mid-December, before bouncing back to $9.5K in the final week of December. Downloads fluctuated, peaking at 696 in late September and dropping to 242 by mid-December, with a notable rise to 621 in the last week. Weekly active users started at 9.5K, dipping to around 8K in late November, and then rising to 9.4K by the end of December.

bergfex: hiking & tracking experienced a downward trend in revenue, beginning at $9.5K in late September and decreasing to approximately $4.5K by mid-December, with a slight recovery to $5.7K in the last week. Downloads followed a similar pattern, starting at 1.1K and dropping to 300 by mid-December, but spiking to 861 in the final week. Weekly active users decreased from 2.6K in late September to around 1.5K by mid-December, with a rise to 2.1K in the last week.

Zwift: Ride and Run showed a steady increase in revenue, starting at $4.8K in late September and reaching $7.6K by early December, before slightly declining to $6.9K by the end of the quarter. Downloads saw a gradual rise from 83 in late September to 229 by the end of December. Weekly active users grew from 623 to 1K over the same period.

Freeletics: Workouts & Fitness had fluctuating revenue, starting at $3.4K in late September, peaking at $5.8K in late November, and ending at $6.7K in the final week of December. Downloads remained relatively low but steady, beginning at 121 and ending at 232. Weekly active users also remained consistent, starting at 2.3K and ending at 2.4K.

komoot - hike, bike & run saw a significant drop in revenue from $7.6K in late September to approximately $1.3K by mid-December, with a recovery to $4K in the last week. Downloads decreased from 1.9K in late September to 292 by mid-December, but spiked to 864 in the final week. Weekly active users remained relatively stable, starting at 18.7K and ending at 18.8K.

These insights are based on Sensor Tower data, where more detailed analysis can be found.